The British Toy & Hobby Association and the Toy Retailers Association have revealed that the 2013 Toy Industry Awards will be hosted at the Science Museum, Kensington in January 2014.
It is the first time the event has been held at this venue and the move comes as a result of guest feedback taken by the BTHA and TRA.
The Science Museum is easily accessible as a result of being in close proximity to Olympia, the previous venue for the Awards, and guests will have the option of free one way coach travel from Olympia to the Science Museum.
The 2013 Toy Industry Awards will take place on Tuesday January 21st 2014, the first night of Toy Fair 2014.
The event will start at 6.45pm in the Making the Modern World gallery (which can be seen below) with a drinks reception and a hot standing buffet where guests can network and enjoy the entertainment.
The awards ceremony will take place in the museum's IMAX theatre and is planned to finish by 9.30pm. This will then be followed by a free bar and desserts for guests to continue networking and celebrating.
The ticket price has been held as per 2012 and will be charged at £75+VAT.
Tickets will go on sale shortly.
Take a look at the Making the Modern World gallery, the location for the drinks reception, below: