The plush collection comes with a line of story books, each of which aim to ‘support parents in answering questions about sustainability, while giving older children the chance to learn more on their own.’
Mattel appears to be making more streamlining efforts following word of the closure of its New York office amid a $650 million cost saving plan.
As the industry mourns the loss of Toys R Us, the Associated Independent Stores group readies another morale-boosting gathering of brands with their yearly Spring trade show. Here, Robert Hutchins catches up with the organisation's head of toys, Miles Penhallow.
Larian said he had not yet been notified that Toys R Us had rebuffed his offer. He added that if it was true it “is very disappointing.’
Official merchandise is finding a way across all key categories in what Hannah Mungo, country director for UK and Ireland, has called the ‘company’s most ambitious licensing push yet.’
He plans to submit to the bankruptcy court on Friday a formal bid of $675 million to buy 274 Toys R Us stores and use the brand name.
Celebrating the anticipation for the new arrival, visitors to the Hamleys flagship store on London’s Regents Street will have the chance to win one of ten Luvabella dolls.