Infant toy Yoee Baby has smashed its Kickstarter goal, raising $35,663, making it the most funded baby toy on the crowdfunding platform.
Backed by 650 pledgers, Yoee Baby surpassed its original goal of $20,000 in thirty days.
Yoee Baby’s characters boast a soft feather-like tail deigned to stimulate a baby’s senses and encourages sensory development, body awareness, language development and fine motor skills.
“When we met our initial goal in just five days, we were thrilled to see the parenting community embrace the concept of an interactive bonding toy that helps them playfully connect with babies from day one,” said Jillian Lakritz, founder of Yoee Baby.
“To finish out the campaign as the most funded baby toy ever on Kickstarter further validates the product’s appeal and gives us momentum to launch sales online and at specialty baby products retailers around the country.”