A ‘yes’ may be great for your ego, but a ‘no’ is better for your product’s progress, according to Ali Kermani, creator of the Crazy Cart.
The inventor and man behind the range of high speed, spinning, indoor and outdoor drifters believes that real innovation is born out of product critique and the honest feedback of peers.
“When people tell you ‘no’, or ‘you can’t do this because…’ instead of seeing that as a stop sign, look at it as a trail marker on the path to success,” he told ToyNews.
“When they say ‘no’, if you can address that, that moves you closer to that one important ‘yes’.”
In an interview with ToyNews on the recent success of his collection of ride-ons, and the launch of his Crazy Cart XL and child orientated, Lil' Crazy, Kermani explained that his axiom when approaching a new invention is to tell as many people as possible, in order to gain the best level of feedback.
“If you believe in something, if you have an idea that you think is fun, start there. I talk to everyone about it,” he explained.
“A lot of people who come up with ideas are afraid of people stealing them. Whereas, I always live by the rule that ideas are a dime a dozen, it’s execution that’s worth a million dollars.
“The more people you talk to, the more diverse range you talk to, the more diverse any initial ‘no’ is going to be and the stronger and more rounded your product will be.
“The Crazy Cart and the success that I have had is a function of this. Talking to people, listening to what they have to say and then adjusting what I have done to what the people want. You have to be prepared to earn it. Nothing worth having comes easily.”
Check out the full interview with Crazy Cart’s Ali Kermani in the next Toy Inventors Bulletin.