Weerol rides to the UK

Kickstarter-funded product goes global; Kids International Marketing to handle international sales.
Publish date:

Three-in-one ride-on toy Weerol will make its UK debut at next month's Distoy show in London. 

And California-based Weefab has appointed UK firm Kids International Marketing to handle its international sales.

The multi-functional wooden toy Weerol was successfully funded on Kickstarter last year, as reported by ToyNews.

Weerol is three toys in one – a ride-on, pram/cart and wheelbarrow. It is made from renewable natural birch plywood, comes in three designs and features a unique ball screw for "fast, simple, no tool required, re-assembly". 

A second purchase enables more configurations, while a second sku, Rok’nrol, turns it into a rocker or a multi-directional glider with casters.

Kids International Marketing is adding Weefab to its UK range of 'EcoToys', including Begin Again Toys, Hugg-a-planet and GeoPuzzles, as well as the recently launched Stage4stars.

Kids International Marketing's Kim Carter said: "We are delighted to be working with Weefab, they produce a high quality product, both in terms of design and manufacture. Their products fit with our positioning here in the UK, focusing on the ‘top end’ of the toy market.”

Weefab founder Derek Perkins added: “We are very pleased to have linked up with Kim and to have the benefit of his experience and expertise in this sector. It enables me to focus on what has got us this far already: creating great products.”

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