Tobo Track nears Kickstarter goal

Project has 11 days left to hit its goal of $30,000 and is currently sat at around the $21,000 mark.
Publish date:
Social count:

Tobo Track, an eco-friendly set of wooden toy vehicle tracks, is nearing its crowdfunding goal on Kickstarter.

The project has 11 days left to hit its goal of $30,000 and is currently sat at around the $21,000 mark.

The Track is based on multiples of one simple piece that can be joined together in hundreds of ways to create a track that goes anywhere children want it to.

Kids can use all miniature vehicle toys on Tobo Track such as Hot Wheels, Thomas and Friends, Brio, Matchbox and more, and an adapter piece lets them directly connect wooden train tracks and LEGO blocks.

"The track was inspired by my love for trains and cars and building toys when I was a child," creator Tomas Nielsen told ToyNews.

"I wanted to make an improvement to those toys by allowing more flexibility when building the track.

"The biggest challenges I have encountered are to bring the production costs, and thus retail cost, down to an acceptable level in the market. The material is amazing, but costs more than regular plastic. Once this is achieved, I believe that, with the value added by the new adapter, I will be successful in securing distribution deals. As it is now, contacting individual stores directly is not scaleable."

Nielson has enjoyed "phenomenal" early reaction to the product and is hopeful of hitting his goal.

"Children, parents, and reviewers have all loved it and that has been big reason for why I have proceeded to carry on with the project," said Nielson.

"Of the six awards competitions that I have entered the toy in, it has won all six of them. This is a clear indication to me that I am really onto something with Tobo Track.

"The big picture plan for Tobo Toys is to continue expanding the line, but only with toys that fit the vision and principles of the company. Namely, to keep it environmentally friendly, full of educational value, and as healthy as possible for contact with the child."

Check out the campaign for Tobo Track here.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.