PxPixel
The BTHA teams with Fundamentally Children for new Toys as the Tools of Play initiative - ToyNews

The BTHA teams with Fundamentally Children for new Toys as the Tools of Play initiative

It's an extension of the association’s Make Time 2 Play campaign and will help companies identify the play benefits of their products for children’s development.
Author:
Publish date:
btha

The BTHA has partnered with Fundamentally Children to launch a Toys as the Tools of Play benefits framework, part of its campaign to promote the value of play for children.

The new initiative is an extension of the association’s Make Time 2 Play campaign and will help companies identify the play benefits of their products for children’s development.

The checklist includes a breakdown of the different categories of toys and the different benefits of play that children may develop at different stages of their childhood.

Physical, social, creative, emotional, behavioural and inquisitive are the six benefits the checklist has been broken down into.

Natasha Crookes, director of public affairs and communications, said: “For years members of the BTHA have contributed to the development of millions of children through the products they develop.

“They have also supported our Make Time 2 Play campaign, which aims to promote the importance of play to parents and carers. The understanding of the benefits of play and the impact playing has on child development is becoming more and more popular and important to consumers, so we hope this checklist will be a simple way for toy companies to demonstrate to parents the benefits their toys can encourage in childhood.” 

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.