Start-up firm, Tech Will Save Us, is launching a new campaign on Kickstarter in the form of its Dough Universe.
The campaign supports the development of three new STEAM make-it-yourself kits that use conductive dough and basic circuits to get kids learning about the fundamentals of electricity through light, movement and sound.
Dough Universe features the Squishy Sounds Kit, Bright Creatures Kit and Electro Machines Kit, while a new app for iOS and Android will also launch to take kids through a series of stories and challenges to show them how electricity works.
"65 per cent of kids currently in primary school will have jobs that don't yet exist. We believe that kids deserve toys, which will provide them with the skills that will help prepare them for the future,” said Bethany Koby, co-founder and CEO of Tech Will Save Us.
“We hope that the Dough Universe will inspire our youngest generation to embark on a lifelong love of learning. As a parent myself, I feel it's important that toys be educational and help children through key developmental stages, ensuring they're not passive consumers of tech."
The Kickstarter campaign will run from June 5th to July 5th.