Mike Townend has joined Seven Towns as senior vice president, Rubik global marketing, to lead strategic brand development with a focus on digital and social media initiatives.
Townend joins with solid marketing credentials and toy experience having handled client accounts including Mattel, Bandai and Kenner Parker Tonka in his tenure with IMP/Leo Burnett.
Holly Rhiel has an expanded role as senior vice president, Rubik North America and will be brand champion with licensees, while continuing to head up the USA grassroots 'You can Do It' campaign.
Rhiel's experience with Parker Brothers, Hasbro Games and Rubiks gives her the experience she needs for the new role.
David Hedley Jones will continue in the role of senior vice president - Rubik, global licensing & legal affairs. Hedley Jones has responsibility for leading the licensing base and key business development initiatives as well as underpinning brand protection campaigns.
Chrisi Trussell, vice president, Rubik, global brand support, will continue to lead tactical brand support, including marketing services, event management, championships, competitions, product placement campaigns and inventor relations.
Mike Moody, CEO of Seven Towns, commented: "In Rubik, we have a phenomenal brand that has fantastic, never-ending potential. All of our key personnel are paramount to implementing strategies to drive forward awareness, distribution and sales while remaining mindful of the ever changing world and new technologies.
"It’s timely that we evolve a business structure that meets the needs for the next phase in the life of the brand."