Sambro has become the sixth toy supplier to pledge support to ToyNews' upcoming Toy & Game Inventors Workshop.
The firm - which has a strong portfolio of licensed product as well as own brand - joins Asobi, Cartamundi, Hasbro, GP Flair and John Adams at the event.
All of the companies will be inviting delegates to pitch their invention ideas to them, as well as being on hand to offer advice and guidance.
In addition, Fundamentally Children, the new home of the Good Toy Guide is an associate sponsor of the event.
"We are delighted to show our support for the Toy & Game Inventors Workshop and its looks set to be an amazing event," said Nikki Samuels, Sambro director.
"As well as creating licensed ranges, we are constantly searching for new innovative products to introduce to the UK toy market. We attend lots of trade events all across the world and meet some great inventors, however, the workshop will allow us to access brand new talent all under one roof and that’s an opportunity we felt we couldn’t afford to miss.
"The calibre of event sponsors is also extremely high and it will be great fun to discuss new ideas and products with like-minded companies."
The Toy & Game Inventors Workshop takes place on Monday, September 22nd at Rich Mix, Bethnal Green Road, London. Delegate tickets are priced at just £99 and they can be directly booked by clicking here.
For enquiries about sponsorship, please contact Jodie.Holdway@intentmedia.co.uk or call her on 01992 535647.