Rollplay launches UK business with industry veteran Kingsley Li at the helm

The firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.
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Kids’ ride-on vehicles manufacturer, Rollplay is landing in the UK this month with the appointment of its own business development management for the region.

Toy industry veteran, Kingsley Li has picked up the mantle, utilising his 20 years of experience with the likes of Schleich, Epoch, Playmobil, Hasbro and K’Nex as the firm expands here in the UK.

In addition, the firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.

Kinglsey and the Rollplay team will focus on building the business with both domestic distribution channels and drop-shipping options. Rollplay’s portfolio of licensed ride-ons includes products from brands such as Porsche, BMW, VW, Audi, Mercedes, Mini Cooper and General Motors.

These join Rollplay’s line up of toddler and pre-school ride-ons, battery powered vehicles and high performance lines.

“With key High Performance launches this year including the new Nighthawk – a sit, slide and glide ride for preteens available from July – plus the off-road Monster Truck launching in September, and the 24v drift-style Turnado which is available now, this is a really exciting time for Rollplay as it enters the UK market,” said Kingsley Li, business development manager, UK.

“I am delighted to have joined the company and looking forward to building the brand in the UK.”

Christian Alsbaek, general manager, EMEA, added: “I am convinced the Rollplay concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers.

“As part of the Goodbaby International Group, we have a strong partner on our side to ensure success. Together with our solid and competent team, we will bring a lot of fun to UK households.”

Playtime PR’s founder and managing director, Lesley Singleton, concluded: “Rollplay’s portfolio is bursting at the seams with a fantastic array of quality rides for all ages – we can’t wait to share those with the UK media and help make a real impact for the brand in 2018 and beyond.”


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