Rollplay launches UK business with industry veteran Kingsley Li at the helm

The firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.
Author:
Publish date:
Social count:
10
kingsley

Kids’ ride-on vehicles manufacturer, Rollplay is landing in the UK this month with the appointment of its own business development management for the region.

Toy industry veteran, Kingsley Li has picked up the mantle, utilising his 20 years of experience with the likes of Schleich, Epoch, Playmobil, Hasbro and K’Nex as the firm expands here in the UK.

In addition, the firm has cemented its commitment to the market with the appointment of Playtime PR who will now oversee all UK trade and consumer PR activity on an ongoing basis.

Kinglsey and the Rollplay team will focus on building the business with both domestic distribution channels and drop-shipping options. Rollplay’s portfolio of licensed ride-ons includes products from brands such as Porsche, BMW, VW, Audi, Mercedes, Mini Cooper and General Motors.

These join Rollplay’s line up of toddler and pre-school ride-ons, battery powered vehicles and high performance lines.

“With key High Performance launches this year including the new Nighthawk – a sit, slide and glide ride for preteens available from July – plus the off-road Monster Truck launching in September, and the 24v drift-style Turnado which is available now, this is a really exciting time for Rollplay as it enters the UK market,” said Kingsley Li, business development manager, UK.

“I am delighted to have joined the company and looking forward to building the brand in the UK.”

Christian Alsbaek, general manager, EMEA, added: “I am convinced the Rollplay concept will grow the category in the UK and ROI market, bringing fun and excitement to end consumers.

“As part of the Goodbaby International Group, we have a strong partner on our side to ensure success. Together with our solid and competent team, we will bring a lot of fun to UK households.”

Playtime PR’s founder and managing director, Lesley Singleton, concluded: “Rollplay’s portfolio is bursting at the seams with a fantastic array of quality rides for all ages – we can’t wait to share those with the UK media and help make a real impact for the brand in 2018 and beyond.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.