The toy and game design community will be descending upon London's Emirates Stadium this September to join the inaugural Play Creators Festival.
The first of its kind from the toy and game inventor body, Mojo Nation, the two-day event is aimed at bringing the innovators and creators of the industry together for a round of discussions, talks and toy and game idea pitching.
The event will run from September 10th to 11th. The first day of the Festival will host the Toy & Game Design Conference, a day designed to enlighten and inspire the industry's creative backbone with a line-up of speakers from across toys, games, tech and the world of design.
This will be followed by the Mojo Pitch the next day, in which designers, inventors and creative agencies will be able to showcase their new concepts to a range of participating toy and game firms, tech start-ups, IP owners, retailers and investors.
Each of the firms involved will be sending out wish lists ahead of the event to ensure designers are up to speed with the wants of those they will be pitching to on the day.
"I am incredibly excited to announce the first ever Play Creators Festival," said Mojo Nation co-founder Billy Langsworthy.
"As the only event of its kind in Europe, it's the perfect place for designers to network, pitch ideas and get inspired by creators from their own sectors, as well as those from other realms of play.
"Be it toy inventors, game designers or those bringing innovation to the sector via cutting edge technology, the Play Creators Festival will be a must attend event and we are looking forward to revealing our incredible line-up of speakers and firms involved in the Mojo Pitch in the coming weeks."