Magic Box makes move from collectables to toys and play-sets with SuperZings Series Two

In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.
Author:
Publish date:
Social count:
11
super zings

Magic Box Toys has made the move from collectables to play-sets and toys with the launch of SuperZings Series Two.

In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.

Among the play-set range is The Secret Lab, retailing at £20, featuring a secret compartment, lift to the roof and an exclusive character with a blaster. Also sitting at the £20 price point is the Kaboom Race, complete with two vehicles, launch pad, barrels and a finish line for a racing play-set.

The hero toy of the range is the Police Station play-set, retailing at £25, which includes a police car, jail, cannon and a number of interactive elements.

Of course, Magic Box will continue to do what it does so well and supply the collectables demand with 80 new multi-coloured characters to collect in series two, while SuperZings vehicles get a refresh in the form of a range of SuperJets – motorbike, boat, helicopter and quad.

Also in the range are a £7 Blister Pack containing a crystal SuperBlaster, a £10 Blister Pack of ten characters including a rare gold SuperZing and a Cyber Tin – a special range of SuperZings all with a cyber theme.

SuperZings Series Two – hitting shelves this August 29, will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.

Ben Harper of Magic Box Toys, said: “We are really excited about the second series of SuperZings. We have not only worked hard on new characters and product design, but we now have a core toy offering which will expand our distribution network.

“We have seen huge success with Series One and we are confident children will absolutely love what we are launching for the second series.” 

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.