Lifting the lid: From disaster to Kickstarter

Despite a slow start to Richard North's call out to inventor companies, one firm with a very successful Kickstarter project has been in touch...
Author:
Publish date:
Social count:
0
0 Rich North.png

The headline is right. Disaster is the only way to describe my call to design houses in the UK to bear all and showcase the journey from concept to prototype through this series of inventor bulletins.

Sad to say we got no takers!

I suppose that's not as big a disaster as my house burning down last September - the night before the Inventors Workshop where I was due to open the event - but a pain in the ass for wondering what the heck do I say to ToyNews readers.

I suppose it was the 'warts and all' approach that could have been its downfall. After all, what if the journey turns out like a blogging bulletin equivalent of car crash TV.

The fact is that I had a couple of telephone calls and a couple of emails but all wanted to remain anonymous, thus rendering the objective completely and utterly defeated.

Well, I suppose I still hold out one hope. A company with a very successful Kickstarter project who have reached nearly a quarter million dollars in pre-sales has contacted us and wants to meet up and discuss an opportunity to take their product to market.

It appears we may have had a similar journey they are about to embark upon when our start-up company Wow! Labs decided to spin out from Wow! Stuff with Real FX Racing last year.

Kickstarter proved a wonderful platform for Real FX but it's not without its risks.

Fail on Kickstarter and a) you and your team are going to be pretty damn demotivated and b) failures get remembered by your key target market. I may surprise you on who I think is Kickstarter's key target market: the online media.

I wouldn't have worried about failing on Kickstarter when it was still in its infancy in Europe but nowadays it has become almost the go to place to launch any cool new consumer product. And the people who go to it for consumer products are not just the perceived early adopter geeks, tech savvy and internet shoppers but the online media sites who want to, neigh specialise in, breaking stories on exciting products ahead of the traditional offline media.

This target market of online press has to be nurtured carefully as they can make or break your Kickstarter launch. So I'm going to see this new Kickstarter product and work out if I can add any value, match it with a brand in our portfolio that fits, or throw it across to anyone else who might be a better home for it.

I'll let you know how I get on.

Related

0 Rich North.png

Lifting the Lid

This week we move from Northy's Inventor Mantras to Lifting the Lid on inventor company ideation and invention. Wow! Stuff boss Richard North offers a challenge...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.