LEADER: Make sure you're knocking on the right doors

We find out from creators, start-ups and CEOs what is the best way to get the ball rolling for toy inventors.
Publish date:
Social count:

Well, despite Billy’s desperate plea last week, the past seven days have been quiet on the freebie prototype front.

But that’s probably because you’re all far too busy pedalling your ideas and products to testing groups, retailers and heads of inventor relations up and down the country.

And as well you might, because as this week’s Diary of an Inventor demonstrates, there’s nothing quite as effective as self-promotion.

This week, John Cattermole updates us with the latest developments from his range of collectables, Bomtanka. And it seems like the little characters have been causing a stir among the local primary schools, as well as the local retailers.

Cattermole tells us how he decided to greet his biggest critics face-to-face, and offer local schools trial sessions of his Bomtanka range. It must have been reassuring then, when he received nothing but praise back from the schools, as well as the reminder from one student that he “must have the best job in the world.”

But if you’re going to spend your time knocking on doors, make sure you’re knocking on the right ones, for Gawds sake. Which, coincidentally, is the topic in Wow! Stuff's Richard North’s first Inventor Mantras piece.

Having won the 2014 Inventor Award from Hasbro at the International Toy Fair in New York this year, there is surely no one more qualified to offer advice and insight into the inventor community, as well as a few humorous anecdotes of his own. So we look forward to reading more of these golden nuggets from Richard as the weeks go on.

AIM Start Ups is looking to enter world of toy inventors and tells us all about its Government-funded Start Up Loans scheme to help get you on your feet.

Finally, huge congratulations go to MakieLabs’ Alice Taylor. The woman behind the popular range of 3D printed Makie Dolls has just returned from the Chicago Toy and Game Fair with one more award in tow than when she set off.

Taylor scooped the Rising Star Inventor Award, a trophy that must sit nicely alongside her successes of the year, including a ‘sell-out’ presence in Hamleys.

And that’s all just in one week’s roundup. Now, for the hard part: coming up with an pithy sign off.

I think I’ll stick with, ‘til next time.


LEADER: The gambler

Cracking the toy industry takes hard work, dedication and Lady Luck on your side. Robert Hutchins looks at when's best to take that all important gamble

0 Board Game club frightfest.png

LEADER: Pub games

This week, ToyNews' Rob Hutchins reports from a Christmas themed Board Game Club, an emerging hot bed of inventor relations.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.