Karisma Kidz, a range of esteem-building interactive dolls, will launch in the UK later this year.
The concept for the new range was first unveiled at this year's UK Toy Fair in response to statistics from the Mental Health Foundation, which said that one in four children experience depression or anxiety at some point during their childhood.
Karizma Kidz, aimed at both boys and girls, offers an interactive play pattern that combines positive stories, messages and user-created positive affirmations.
The range will include five plush characters each with different personalities and attributes.
The dolls' creator, Erika Brodnock, is also developing Moodville, an online platform for children to safely play games while developing emotional intelligence.
And on Sunday, April 14th, Erika will take part the Digital Minds Conference pitching sessions, held at the QEII Conference Centre in London.
She will also exhibit in the digital zone of the London Book Fair from Monday, April 15th to Wednesday, April 17th.
Play Psychologist Dr Amanda Gummer has already submitted the range for evaluation by the Good Toy Guide, and alongside Dr Gummer and the guide, Erika will be working with Fosbury PR to promote her dolls to as many parents, teachers and play specialists as possible.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.