An ambitious website that allows firms to seek funding for new kids' products says it will change the toy industry.
"We have seen over the last few years less and less choice in product at retail," co-founder Rhett Power told ToyNews.
"This is the result of many factors from the economy, from no credit for projects to mass retail cutting selection.
"We believe crowdfunding and Jumpoff will change the toy industry by giving small designers and inventors an chance to get projects funded, noticed, and ultimately in the marketplace."
Co-founder Peter Gasca added: "It is becoming increasingly difficult for inventors and entrepreneurs to get their great ideas to market without either getting lost or getting crushed in the fray.
"Jumpoff.co offers an alternative and more attractive method to generate awareness, build a brand and a following, and more important, potentially raise all important capital to start."
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