Toy Fair 2018: Jumbo bolsters children's portfolio - ToyNews

Toy Fair 2018: Jumbo bolsters children's portfolio

Jumbo Games is showcasing its new range of Peter Rabbit puzzles, both in the style of the classic Beatrix Potter books and the upcoming movie.
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Toy Fair will see Jumbo Games launch its new range of Peter Rabbit puzzles, both in the style of the classic Beatrix Potter books and the upcoming Movie. Ahead of the new Peter Rabbit movie in March, the first launches in the range are available now in the form of a new 4 in 1 puzzle set and giant floor puzzle.

Then in time for Easter, Jumbo will also be launching a 4 Shaped Puzzles box set and Giant Floor Puzzle in the classic Beatrix Potter book illustrations. At the show, you will also get a first-look at the autumn/winter planned adult puzzles, in a 500 and 1,000-piece puzzle format.

Jumbo will also bolster its Disney Princesses range, with new products aiming to bring freshness to the range and market, in-line with the new Disney style guides. In addition, Jumbo will be showcasing a new range of Disney ‘My First Puzzles’ for both Mickey and Minnie fans that are specifically targeted at Children ages 2+ due to the design of the puzzle pieces.

Having seen the success of the Disney Guess the Film Game since its launch last autumn/winter, Jumbo is forecasting further success with its family favourite in 2018. The game features an array of popular and recognisable Disney films from the classics through to the modern-day animations – so everyone can get involved. There are 100 movie cards for players to try what popular movie they are from, giving players hours of entertainment.

Since launching the Dessineo ‘Learn to Draw’, Jumbo has received extremely positive responses from consumers and several highly industry recognised award wins last year. The award success includes several popular and influential consumer awards, from the Right Start Awards, Loved by Parents, Made for Mums and Practical Pre-School. 

With categories covering Best Simulative Toy, Best Activity Toy, Best Arts & Crafts and Best Education & Learning Toy, the Dessineo ‘Learn to Draw’ has also received the ‘recommended’ status from Fundamentally Children and is now featured in the renowned Good Toy Guide. Based on this success, Jumbo will be expanding its educational arts & crafts range in January with the launch of four brand new Dessineo ‘Learn to Paint’ items. So pop by the stand check out these new items and have a demonstration.


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