US toymaker Jakks Pacific has appointed Jared Wolfson as its senior vice president of digital marketing and Studio JP.
In the newly created position, Wolfson will be responsible for developing, launching, expanding and managing Jakks Pacific’s portfolio of properties’ digital footprint.
He will also spearhead Studio JP, a division dedicated o creating and developing original multiplatform computer generated animated content, in a joint venture with China’s Meisheng Cultural and Creative Corp’s animation studio, Rising Anime.
“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” said Jack McGrath, chief operating officer of Jakks.
“Jared’s years of experience and success in children’s entertainment will help Jakks challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”
Wolfson said: “Rejoining the Jakks family is a great next step in my career. I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated kids and family entertainment franchise initiatives.”
Wolfson has been a leader in the Kids and Family Entertainment industry for over 15 years. He has developed, produced and distributed hundreds of hours of animated content to broadcast partners such as Disney Channel, Nickelodeon, Netflix and has overseen the marketing and distribution of multi-billion dollar licensed consumer products businesses with major studios, networks, IP owners and international partners.