Inventors Workshop: what to expect from the Industry Track - ToyNews

Inventors Workshop: what to expect from the Industry Track

This track is designed for more experienced inventors, and delegates who attended last year's Workshop.
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This year, we have split the conference section of the Inventors Workshop into two new tracks to make it easier to enjoy insight, discussions and presentations from the inventors, manufacturers, technology companies and funding experts most relevant to you.

The Industry Track of the conference is a programme suited for more experienced inventors, and delegates who attended last year's Workshop, with talks around vital issues affecting toy and game creators today, including crowd funding, technology, and life as a freelance inventor.

This track will kick off at 9:30 with a talk from Phil Sage, senior director of global product acquisition and inventor relations at Hasbro, titled The Importance of Innovation looking at why innovation in toy creation remains fundamental to the ongoing success of the industry.

This will be followed by the return of the popular How We Made It panel session at 9:50, this time with a new line-up of toy invention royalty.

This panel session, chaired by Hasbro’s director of global gaming acquisition and inventor relations, Dougal Grimes, will see Jenga inventor Leslie Scott, Crazy Cart creator Ali Kermani, LEGO designer Samuel Taylor Johnson, Ooba Toys MD Max Ford and last year’s Workshop success story, Skinny Sketcher designer Gillian Logan share their insights into life as toy creators and what went into creating some of industry’s best loved products.

There will be then be a short break before we get back in the swing of things at 10:45 with a panel session titled Working with Tech. This panel session, chaired by Toyology's Peter Jenkinson will see Wow! Stuff's Graeme Taylor, Lucy Gill, director of apps and technology at Fundamentally Children, Cartamundi Digital's Jelle Van De Velde and Vivid's development and QA director Jonny Henton discuss the issues and rewards around marrying the latest technology with toys to create some of the most advanced products on the market.

At 11:25, Steve Perrin, senior VP of design and production at Seven Towns will lift the ups and downs of life as a toy creator for hire in The Rollercoaster Life of a Toy Inventor.

“As a professional toy inventor and father of two young kids, it's frustratingly all too often I see poor quality, cynical marketing tools masquerading as toys," Perrin told ToyNews.

"Rarely would a consumer know which toys they buy are from independent inventors except perhaps to look at which ones they and their kids enjoy the most and last the longest, these are invariably the ones. Therefore to be involved in an event which hopefully can create more great toys that last has be a good thing.”

Closing the Industry Track at 11:45 is The Truth About Crowdfunding, a talk from Big Potato's Dean Tempest.

Big Potato took the plunge into the world of Kickstarter in November last year. The guys successfully funded their game Bucket of Doom, but aren’t rushing back to the platform after learning some important lessons which Tempest is on hand to share.

The conference will be followed by a free lunch and networking session before the One2One pitching sessions kick-off at 13:00.

To book tickets to this year's Inventors Workshop, click here.

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