The toy industry thrives on new and innovative product concepts, but often inventors don’t have a clue how to best approach firms.
For new inventors reading this, these tips may help.
First, be clear on why your product will surmount the two major challenges new products face: why will a retailer put your product on the shelf versus thousands of established, proven products they can choose from? And why will droves of consumers do the same? If you can’t answer these, you aren’t ready to pitch to toy firms.
Secondly, understand the business model of toy companies...
Read the full top tips for toy inventors article here.
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