How to make a great app toy

Dr Amanda Gummer from The Good Toy Guide explains what manufacturers in this space should consider.
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Love it or hate it, technology in toys is here to stay – January’s Toy Fair was testament to that. 

There’s a growing market for app toys but it’s a tricky path to navigate. We’re still a few years off parents giving their youngsters old iPads and iPhones, but the iPod Touch has hastened the engagement of children with kid-specific iOS software. Before long, it won’t be uncommon to see tablets and smartphones embedded in toys for even the youngest children. 

Tablets are particularly suited as their interactivity and larger touch screens make it very simple for children to learn how to play with them. 

Read the full Good Toy Guide article here.

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