Good Toy Guide to launch major consumer press push

Regular features focusing on specific toys in consumer publications will kick off this month.
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The Good Toy Guide is to launch a six-month brand awareness campaign through national and regional press entitled 'The Good Toy Guide's Guide to...'.

The campaign aims to provide consumer press publications with regular features focusing on specific toy genres.

The campaign kicks of this month with several pilot releases including outdoor toys and back to school, before the bulk of activity rolls out throughout Q4.

Weekly bulletins will commence including boys, girls, pre-school, creative plat and more in the run-up to Christmas.

The campaign will be supported by Evolution PR.

Dr Amanda Gummer, managing director of the Good Toy Guide, said: "Working alongside Evolution PR enables the Good Toy Guide to expand on its brand awareness bringing forth a larger consumer audience.

"This campaign is also a great way to show all of our supplier's products through different ranges that will be featured weekly in the countdown to Christmas.

"Our aim is to educate and assist parents and gift givers by highlighting the very best in playthings."

A release from the Good Toy guide stated that the 'campaign will not only build a trusting brand for consumers to use, but will also offer additional marketing support to the product suppliers.'

For more information contact the Good Toy Guide at admin@goodtoyguide.com.

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