A new range of Generation Grit action figures have landed on Kickstarter to show boys there is 'more than one way to be strong.'
The first figure in the range is Mac Mason, a 14 year old boy from 1943 who loves ciphers, camping and baseball.
'There is a welcome new trend in toys for girls: fantastic new toys and books that encourage young girls to reach for the stars. But where are the similar toys for boys?' read a statement on the Generation Grit Kickstarter page.
'Missing are male characters for boys who show their strength through traits like empathy, kindness, resourcefulness, curiosity, and grit, instead of only muscles. The progress in toys for girls is something to cheer about. Boys need better options, too.'
Each character in the Generation Grit collection, created by Laura Hale, has an action figure, books, and accessories.
The Kickstarter campaign has raised $27,827 of a $75,000 goal, and there are nine days left to pledge.
Check out the campaign video below: