Fundamentally Children's take on Toytopia

The team reveal their experience of the three day event held last week at Exhibition Centre Liverpool.
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The first Toytopia launched in Liverpool at half term and provided parents and children with an opportunity to have a fun-filled day out, with lots of toys to try out to help refine those looming Christmas lists.

It also gave brands the opportunity to see children (and often parents too) playing with their products giving them valuable marketing and consumer feedback.

The three day event at Exhibition Centre Liverpool promised 87,000 square feet of fun and it certainly delivered.

Thousands of children, parents and grandparents flooded the venue each day to be entertained, amused, involved and enlightened.

A very different proposition from a trade event, most of the exhibitors rose to the challenge to create stands that were interactive and engaging, requiring a great deal of forethought in order to meet it’s audience’s expectations.

The most popular stands were those which were truly ‘hands-on’ and included competitions and challenges. Playmobil, VTech, Pebli and Coiled Spring were among the brands providing children with the opportunity to play with and really get to grips with products.

The Beano’s cartoon drawing and science workshops were a huge hit as was Strider Bike’s circuit, the DJ zone and Parkour Free Running skills sessions.

The stage provided a wide range of activities and opportunities to get the audience really engaged with the different brands on show and provided an opportunity for exhausted parents to sit down!

The team at Fundamentally Children were busy chatting with parents about the benefits of the ‘good toys’ showcased on our stand; marble run fun from Smart Games, kids beating parents at Sussed! and understanding Enterprising Child’s activities and app.

Despite a busy stand and coordinating the adjacent art and craft activity area we found time to explore the event, from a child’s perspective and if you haven’t already, check out our vlogs on the FC Facebook page to see how we got on.

We take understanding ‘play’ very seriously: Shaun the Sheep space hopper races, SpringFree trampoline bouncing, giant Pass the Pigs, UR-tubes hideouts and challenging Matt from Mookie to the inflatable assault course.

Add to that the mini-golf course, indoor train, Flyte scooter track, drone battles, onstage shows, all of which ensured that the day provided great value for money.

We can’t wait for Toytopia 2016...we just need to get our breath back first!

For more information on joining us at future trade or consumer shows, or to find out what the independent experts at Fundamentally Children can do to support your brands in the UK, email or visit


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