Fundamentally Children to host Good Toy Guide Play Day at John Lewis this December

Held on Wednesday, December 2nd, the Play Day will offer parents the chance to talk to the play experts at Fundamentally Children to gain insight on different toys and help promote healthy development.
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Fundamentally Children will be heading to Cambridge’s John Lewis to deliver its Good Toy Guide Play Day for the third year running.

Held on Wednesday, December 2nd, the Play Day will offer parents the chance to talk to the play experts at Fundamentally Children to gain insight on different toys and help promote healthy development.

Meanwhile, visiting children will get the chance to try out a variety of toys awarded the status of ‘Good’ by the Good Toy Guide team.

Last year’s event helped John Lewis’ Cambridge site achieve its best sales figures in the toy department of 2014.

“These Play Days really are a win-win,” said Dr. Amanda Gummer, founder of Fundamentally Children and the Good Toy Guide.

“Parents love them as they get access to expert advice, brands love them as they get great marketing and improved sales and retailers love them as they increase customer loyalty and increased sales and we are really keen to see all the children engaging with the Good Toys again this year.”

The event will take place in Cambridge’s John Lewis toy department on Wednesday, December 2nd and will run from 10am to 1pm.

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