If you’ve not seen it already, Fabulous Beasts combines Jenga and video-game play to create a toy stacking multi-player game for all ages.
It’s interesting not only because of its toys-to-life tag line but because it comes from a tiny UK team at Sensible Object.
To begin with it looks like a very simple experience but clever design of each toy animal element and different pieces that effect the game environment mean that deeper strategies evolve.
I spoke to Alex Fleet wood about the game and plans for retail and partnerships.
Would Sensible Object be bringing expansions for the game that locked away content until purcahse?
"We've worked hard making this a fun game out of the box. No content will be locked away from players who have the Core Edition."
He also expanded on how they would view the possibility of brand partnerships.
"Never say never. But we've tried to make a positive experience for children and families. We want to be communicating a positive message of games as a force for good in the world. There are all sorts of other games and brands out there that don't have a toys-to-life component right now that would be fun to partner with. If we get to that we'll be keeping the same spirit and values of the studio through any partnerships."
Fabulous Beasts is currently running a Kickstarter project to raise £150,000 of funding and looks set to hit the target.