My2frontteeth.co.uk is aiming to become the 'go-to site for parents looking for advice on play and child development recommendations.'
As part of the service, Dr Gummer is offering toy companies the chance to get exposure for their educational and developmental toys.
She said: "We are always on the look out for great products at toy fairs, and when we’re out and about and all products that are featured on the site are there purely on merit.
"Companies can make us aware of their products by sending us up-to-date product information or samples or by commissioning a product review from us."
The website is designed to give 'parents and present buyers unbiased support and expert recommendations on play ideas and products based on a child’s sex, age, interests and individual needs.'
Dr Gummer’s career as a child psychologist has seen her work with the likes of Price Waterhouse Coopers Family Network, Credit Suisse Family Network, Deloittes and Citibank. She has recently appeared on BBC Breakfast and in the national press.
She said: "There is a big gap between the research into play and child development and the knowledge of the majority of the population. We aim to bridge this and I am confident that my2frontteeth.co.uk will do just that."