DIARY OF AN INVENTOR: Dominic Lee-Campbell and Bud

UWE student Dominic Lee-Campbell sheds light on where the idea for his on-board scooter companion, Bud, came from.
Publish date:
Social count:

Many parents feel anxious when they take their child out on a push-scooter because they have reduced control.

Bud has been designed as a child’s on-board companion that allows parents to alert their child of hazards using a fun traffic light sound system.

The lights and sounds are controlled with a wireless controller that the parent will be holding. The controller can be attached to Bud's back allowing the child to play with the lights and sounds themselves, in safe zones such as the park or school playground.

When research was conducted into push scooter safety for children, the main insight being that parents were always having to shout after their child far in the distance to stop or slow them down. The idea evolved through many stages of user testing, design concepting and research which the final outcome was Bud.

I personally would love for this product to take off and I have all the confidence it can with the right push, especially with such a booming market for children scooters right now.

At the UWE technology and environment show and New Designers show, Bud had many positive reactions from parents who can see themselves using Bud and the children who just love interacting with the lights.

I believe the industry should always be looking at new young talent as we are more likely to bend the rules of design to create something fun and unique for all children to enjoy.

If you would like to contact Dominic or find out more about Bud, visit: www.dlc-projects.co.uk or email dleecampbell@hotmail.co.uk.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.