IMC expands doll range with Cry Babies - ToyNews

IMC expands doll range with Cry Babies

The new wave of collectable dolls will drop in April.
Author:
Publish date:
Social count:
1
Screen Shot 2018-03-13 at 14.47.44

IMC has expanded its dolls range with the launch of new additions to the Cry Babies line, set to hit retail in April.

The Cry Babies brand saw huge successes in 2017, with sales up 184 per cent (NPD FY 2017), and a leading position in the UK special feature nurturing doll category.

The Spring collection introduces new characters in the form of Dotty, Nala and Lady.

IMC Toys will be supporting the growing range with the implementation of a broader marketing strategy, which includes TV and digital media, along with integrated PR. This will build further brand awareness amongst target consumers.

There are further exciting launches across the entire IMC Doll portfolio for AW 2018, including new additions on Baby WOW, Cry Babies, Bloopies, and a new brand launch, Baby Wee.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.