Bandai is to establish a new subsidiary called Bandai Namco Collectibles, having acquired an 80 per cent controlling stake in the collectable toy company Nippon Imports.
The company currently operates under the name Bluefin, a name it will continue to use when operations under the new acquisition commence in January next year.
Nippon Imports founder and CEO Steve Fujimura will serve as the new subsidiary’s CEO and will maintain a 20 per cent stake in the company. Bandai Namco America senior vice president, Koji Iwata will be the company’s COO.
Bandai Namco Holdings completed the acquisition of Bluefin in order to strengthen and speed up its merchandise sales in North America and its collectables market. Bandai will ustilise Bluefin’s local business knowledge in organising fan events and use its distribution network.