Asobi to launch Skinny Sketcher following Toy & Game Inventors Workshop

Inventor Gillian Logan met Asobi managing director Thierry Bourret at one of the pitching sessions at the first ever Toy & Game Inventors Workshop.
Author:
Publish date:
Social count:
0
1 Skinny Sketcher.png

Asobi is to launch a new arts and crafts product called Skinny Sketcher as a direct result of the Toy & Game Inventors Workshop.

The exclusive agreement will see Asobi manufacture and distribute the product worldwide, and company will be officially unveiling the product at Toy Fair 2015.

Skinny Sketcher, created by Gillian Logan, is a sketching and colouring activity, designed especially for budding architects.

The self-contained kit includes everything needed to produce freehand sketches of famous lookalike buildings, including The Armadillo, The Gherkin, The Pringle, The Cheese Grater and The Birds Nest. The Skinny Sketcher Kit also includes Archi-fact cards, Skinny Frieze, Step-by-step drawing instructions, graph and tracing paper and a mechanical pencil.

Logan met Asobi managing director Thierry Bourret at one of the pitching sessions at the first ever Toy & Game Inventors Workshop where she made an instant impression.

“We met Gillian at ToyNews' Toy & Game Inventors Workshop and we were instantly impressed when introduced to Skinny Sketcher," said Bourret.

"There truly is nothing like it on the market. At Asobi we are passionate about offering children toys that ignite the imagination and we are very excited to add a completely new concept to our portfolio.”

Logan added: “I am thrilled to launch Skinny Sketcher. I was really shocked when I found there was nothing on the market for children interested in architecture. I hope our kits will not only inspire budding architects, but also allow children to discover how buildings are created.

"We are delighted Asobi has agreed to licence our brand, the distributor’s ethos is very much in line with our own and we are very pleased to have the UK’s leading distributor of inspiring toys supporting us.”

Read how Logan created the Skinner Sketcher in her Diary of an Inventor piece here.

Related

Toy & Game Inventors Workshop 2014 review

The first Toy & Game Inventors Workshop took place in September, as budding toy creators grasped the opportunity to pitch their ideas to some of the biggest companies in the industry. Billy Langsworthy reviews the event and explains how it marks the beginning for a new inventor-shaped string to ToyNews’ bow.

0 Whittlebury Hall.png

What to expect from this year's Inventors Workshop

Last year’s Workshop helped unite the UK’s toy and game inventor community and gave them a rare chance to pitch their ideas to some of the world’s biggest companies face to face. Well, we’re doing it again, and this time it’s all set to bigger and better. Billy Langsworthy reveals what’s in store this year.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.