The new web-based Good Toy Guide will be the go-to site for advice on play and toys, say the organisers.
With authoritative product evaluations, information on how different toys promote child development and ideas for free play, parents, teachers and retailers will be drawn to the site.
Toys will be evaluated at venues across the UK with observations made on four separate occasions, ensuring a natural and reliable testing environment.
There will be a monthly ‘Spotlight on…’ feature examining different types of play in more depth, and the site will be continually updated as new toys get evaluated.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.