A Girl For All Time founder Frances Cain has taken to Kickstarter to raise funds for the firm's latest range, Your Modern Girl.
Your Modern Girl is a collection of contemporary dolls whose characters 'refuse to fit into any stereotypes'.
The range of dolls will come from every walk of life and from different socio-economic, family and ethnic backgrounds.
"We want to create a new range of dolls that reflect the joy and freedom that come from being a young girl, with endless opportunities ahead of her, knowing that her choices are limited only by her imagination and determination," said Cain.
"Maya is the first in our new range - she is a continuation of our historical Marchmont family tree into present day and is a direct descendent of Matilda, Your Tudor Girl, the first in our range of historical dolls."
Maya is joined by Nisha, with an additional 4 friends to follow after the initial launch of the range.
If the Kickstarter campaign successfully raises £20,000 by April 16th, the Your Modern Girl line will start shipping between November 2016 and March 2017.
Check out the Your Modern Girl campaign page here, or check out Cain's campaign video below: