WOMEN OF THE YEAR 2016: Rebecca Atkinson, #ToyLikeMe

Atkinson's campaign to get better disability representation in the toy box has caused changes across the industry in the last year.
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Rebecca Atkinson launched #ToyLikeMe in April 2015 after she noticed the lack of disability representation in toys.

And in just over a year, her campaign to get better disability representation in the toy box has caused changes across the industry.

Firms including Playmobil and Orchard Toys have all come on board and the campaign hit the headlines earlier this year when LEGO launched its very first wheelchair-using Minifigure.

As one nominator stated: “Rebecca has been so tireless in her efforts and so successful in getting toy manufacturers to represent disabilities positively.”


The ToyNews Women of the Year 2016 networking and awards event will take place at London's Soho Hotel on July 21st, 2016. The winner of this year's Woman of the Year Award will be selected from this year's list of 30 outstanding individuals. Click here to book tickets to the Awards.

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