Directing high impact campaigns, Lilley's tenacity is widely recognised by the industry and media contacts alike.
She had only been with the firm for a matter of months when she managed to get a Cozy Coupe on BBC Breakfast during Toy Fair.
Forging relationships with brands such as Butlins and getting Little Tikes into several of its biggest UK resorts with Tikes Town, shows Lilley really makes big ideas come to life for her brand.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email email@example.com to vote.