One half of relative newcomer to the toy industry, The Irish Fairy Door Company, Lawler launched the business with childhood friend Niamh Sherwin-Barry 18 months ago.
The duo have already sold more than 150,000 fairy doors globally and built up a strong social media following and fan base.
Lawler is the 'creative one', coming up with the stories and play ideas which are delivered weekly to fairy door owners.
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