The two new recruits will be tasked with building on the progress in the UK to date and developing WIT within the industry. Drabwell and Howells will assume their posts with immediate effect.
Howells is currently commercial director at Target Entertainment where she heads up the company’s commercial activities across kids TV sales, home entertainment and licensing. Previous to this she was commercial director at 4kids Entertainment.
Drabwell founded Rare Communications in 2003. Prior to establishing the company, she held the position of head of PR, Fox Kids Europe, the leading children’s entertainment brand.
WIT offers an opportunity for industry people to meet leading executives and entrepreneurs in the toy, entertainment, and licensing industries; attend networking events; increase their profile and keep up-to-date with news via the WIT website.
The dates for the three key networking events in the UK will be announced shortly.