Women in Toys, Licensing & Entertainment has appointed Alita Friedman as the new WIT treasurer.
In her role as treasurer, Friedman is tasked with setting yearly budgets, monitoring financial goals and liaising with WIT chairs across various initiatives to maximise profits and establish new revenue streams.
Friedman will also aid in developing WIT's overall growth strategy.
“We are thrilled to have elected Alita as I know she will be a great asset to the WIT organisation,” said Ashley Mady, WIT president.
“Her past experience in the financial industry, combined with her leadership in the toy industry, is the perfect combination to help guide WIT as it continues on its trajectory of growth.”
Friedman’s experience spans various industries, and she currently serves as the principal at Alita’s Brand Bar, a consulting house that advises brands on developing new revenue streams through innovative extension strategies.
Alita Friedman, WIT treasurer, added: “I’m honored to have been tapped by fellow industry leaders to join the board of WIT as treasurer, as I admire WIT’s tremendous growth both domestically and internationally over the past decade.
“I’m particularly thrilled about the scholarship support WIT awards to budding industry entrepreneurs and toy designers as these are the new influencers of creativity and play.”