Wilton Bradley has promoted Mike Gascoigne to the role of key account manager.
Well-known to customers in the South West, Gascoigne has held the position of area sales manager for the company for four years.
His role in the South West will now be filled by the new appointee, Shaun Bowden.
Simon Hampton, head of sales and marketing at Wilton Bradley, said: "Mike will complement our team dealing with our ever growing number of national key account customers. He will be working alongside Dave Ellis, our national accounts manager.
"I know that Mike's extensive knowledge of our branded portfolio and his outdoor leisure industry experience will be of great benefit to our customers."
Gascoigne added: "I am really looking forward to my new role at Wilton Bradley as it's a very exciting time for the company.
"We have some great new products and licenses for 2018 which we can't wait to get into market."