Wicked Vision has appointed a new head of UK sales as the business pushes for further sales growth and product development through 2018.
The UK-based active sports toy manufacturer has named industry stalwart Ian Rice as the new UK sales lead. Rice brings over a decade of experience to the role, having held roles within Plum Products and Golden Bear.
Prior to joining Wicked Vision, Rice served as national account manager for the licensed stationery supplier Copywrite Designs.
He will be taking full responsibility for overseeing, maintaining and growing Wicked's UK and ROI sales pipeline across major, independent and online toy retailers.
Following on from the firm's launch of the Wicked Body Bubble Ball - winner of the Best New Outdoor Toy Award at London Toy Fair 2017 - Rice will be looking to increase brand awareness and sales opportunities for Wicked's portfolio of outdoor and indoor flying and skills-based toys, including the Wicked Booma and Wicked Mega Bounce lines.
Rice said: "I am truly delighted to be joining such a fun and vibrant company. I am looking forward to helping develop the award-winning Wicked brand even further as one of the key players within the outdoor activity toy category.
"I am currently actively recruiting a team of sales agents to cover the South West, Wales, the Midlands, the North of England and Scotland as I look to expand Wicked's reach and customer base this year and beyond."
David Strang, founder and MD of Wicked Vision, added: "Ian is a great addition to our team at a time of real growth and evolution for Wicked. Our range of fun sports toys firmly promote active lifestyles, the learning of skills and the enjoyment that comes from being out and about in the great outdoors.
"Although Wicked is firmly entrenched in the toy industry, our products are also finding a home in sports retailers as the brand continues to resonate with young and older fans alike.
"All of our boomerangs are still manufactured in the UK and exported globally and we have some groundbreaking new products and innovative ranges due for release in 2018 and 2019.
"We are thrilled to have Ian on board during this exciting time."