Underground Toys' Robyn Cowling named ToyNews Woman of the Year 2015

Elsewhere, Generation Media's Lauren Coombs scooped the Rising Star award, Arklu co-founder Lucie Follett won the Innovator award and MGA and Zapf marketing manager Marian Davis picked up the Marketeer award.
Publish date:
Social count:

Robyn Cowling has been named as this year's ToyNews Woman of the Year.

Underground Toys' licensing director picked up the accolade at a special event held at Home House yesterday (Thursday, July 16th), where Cowling's win was revealed via a video featuring her colleagues talking about why she deserved the title.

“It wasn’t expected at all," said Cowling.

"As the people came on the screen, I realised I knew them and then Andy Oddie [Underground Toys founder] came on and I couldn’t hear anything but the thumping of blood through my ears and I though ‘Oh, I have to go up now’. I’m thrilled.

"I love the toy and licensing industries and it’s a very close knit community, so it’s quite an accolade to have been nominated by my peers and to have won.”

This year, the event was extended to honour a further three women across the new Rising Star, Innovator and Marketeer award categories.

Generation Media's Lauren Coombs scooped the Rising Star award sponsored by Gameplan Europe, Lottie creator and Arklu co-founder Lucie Follett won the Innovator award, while MGA and Zapf marketing manager Marian Davis picked up the Marketeer award, sponsored by Norton & Co.

“It’s nice to know you’re being seen to be hard working," said Coombs. "I am really passionate about doing well and going further in the industry and making great campaigns for our clients.

Davis added: “I was totally shocked but honoured to receive the award. It’s great to feel that other people have recognised my achievements and hard work. I’m thrilled.”

Over 100 industry execs packed into the central London venue to celebrate the female role models in the toy business and enjoy an afternoon of networking.

"We are absolutely delighted with the reaction to this year's ToyNews Women of the Year event " said Samantha Loveday, editior of ToyNews.

"It went brilliantly, we had four very worthy winners and it was great to see so many people coming out to support it. Once again, the day completely epitomised just what we were trying to highlight when we first launched our search for the top women in the UK toy business last year."



GALLERY: ToyNews Women of the Year 2015

Toy industry experts, personalities and finalists in this year’s Top 100 Women in Toys feature gathered for wine, canapés and frivolities at London’s Home House to celebrate this year’s line-up of accolades.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.