More than 4,000 toys were collected by volunteers as part of London Toy Fair 2019's annual Trolley Dash who compiled the haul for Toy Fair's charity partner, KidsOut.
More than 60 KidsOut staff and volunteers passed through the aisles of the show with shopping trolleys, donated by Tesco, to gather as many toys as the could from exhibitors in the final minutes of this year's show.
This year's event has been heralded as 'successful as ever,' after volunteers managed to get their hands on more than 4,000 items for the charity.
The January show marked the fourth time that KidsOut have been the exhibition's charity partner. KidsOut will once again send the collected toys to disadvantaged children via the KidsOut Toy Box service.
Toy Box ensures that those children who are re-homed after spending time in a Women's Aid refuge receive a new box of toys to call their own. These children are often relocated with very little possessions to an area away from friends or family. Toy Box aims to provide them with a sense of normality.
Julian Margolin, chief ambassador of KidsOut, commented: “We are so grateful for the ongoing support from the toy industry and the many exhibitors that donated product to the trolley dash this year.
"Many of the children we support have no toys to call their own, but thanks to The Toy Fair, KidsOut will be able to inject some fun and happiness into the lives of hundreds of extra children that would normally go without.”
The British Toy & Hobby Association’s director of fairs and special events, Majen Immink, added: “The excitement surrounding the Trolley Dash is always a great way to end the show each year. Children are at the heart of the toy industry, so it’s lovely to be able to donate such a large number of toys to disadvantaged children and help bring a bit of light into their lives.
"A big thank you to all of our exhibitors who kindly donated to this great cause year after year and to KidsOut who once again performed a great job in orchestrating the event.”