Skip Hop expands with launch of direct German operation

The pre-school toy firm has expanded its reach to serve German and Austrian markets directly.
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The innovative parent's lifestyle brand Skip-Hop is expanding its company reach with the launch of a German Direct Operation.

The firm will now serve the German and Austrian markets directly, with the new operation running out of the UK office, supported by a newly-recruited, dedicated team. 

Key account manager, Tobias Eberlein has joined Skip Hop in January 2018, following years of proven sales experience within the toy industry in Europe. Eberlein will directly support the in-country launch into the German market in order to expand the brand’s distribution and fulfil the appetite for the brand. Julia Häusser will manage retailer relations and customer services.

“After years of significant growth globally and particularly in the UK market, we felt it was time to continue our growth plans with a dedicated team in Germany and Austria," commented Jon Tilley, country manager.

"We’ve had a positive response from retailers and they look forward to welcoming an expansive range of Skip Hop”.

Skip Hop will launch their expansion at London Toy Fair, Nuremberg Toy Fair, and Spring Fair throughout January and February 2018. You can find Skip Hop at Stand F66 at London Toy Fair.

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