OPINION: Never work with kids and animals?

Why toy companies without animal characters are missing a trick.
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Recently we had a new addition in our house. A bright eyed, bushy tailed puppy arrived to disturb us through the night and chew the furniture.

Yet despite the carnage it’s caused, my kids love the dog. They love real animals, and they love toy animals.

The showbiz saying ‘never work with kids and animals’ does not appear to apply to the toy industry. In fact, you could almost state the opposite – always work with kids and animals.

Read Steve Reece's full opinion piece here.

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