OPINION: Never work with kids and animals?

Why toy companies without animal characters are missing a trick.
Publish date:

Recently we had a new addition in our house. A bright eyed, bushy tailed puppy arrived to disturb us through the night and chew the furniture.

Yet despite the carnage it’s caused, my kids love the dog. They love real animals, and they love toy animals.

The showbiz saying ‘never work with kids and animals’ does not appear to apply to the toy industry. In fact, you could almost state the opposite – always work with kids and animals.

Read Steve Reece's full opinion piece here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Linkee lifestyle shot.jpg

We're big fans of animal testing

Big Potato’s Tristan Hyatt-Williams explains why he’s all for ‘animal testing’ when it comes to creating games, but don’t worry, he doesn’t mean forcing a chimp to play Linkee.


OPINION: Retro toys

It?s been a trend for a while now, but it seems that more 80s and 90s brands than ever are gracing the toy aisles. Lou Ellerton from The Value Engineers takes a look at why we?re so enthralled with retrotainment?

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019