Packaging is a vital part of the toy industry.
It protects products, communicates their value to prospective customers and plays its part in enabling the entire modern toy industry to function.
Yet packaging has an image problem.
It is seen by some as an unsustainable waste, a burden on the consumer who has to first fight their way through the stuff, before finally working out how to dispose of it efficiently and in an environmentally friendly way.
It’s often said that sustainable packaging is the solution.
The problem of course, is that sustainable packaging doesn't exist.
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