OPINION: Counter insurgent questions innovation

This month, our mystery toy retailer has an Art Attack with an FSDU, and wonders where all the innovation is going.
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Looks like we are in for a long hard year if half-term is anything to go by.

There doesn’t seem to be anything the kids want. TV seems to be a waste of time and money.

So how can we prise money out of little Janet and John’s fingers?

Well, money off discounts aren’t making a lot of difference at the moment, as they aren’t spending money in the first place.

More than ever it is no good driving kids into a supermarket or limited range store.

We need them in proper toy shops where they can see the whole range of LEGO, the whole range of Playmobil, the whole range of Thomas and the whole range of Moshi, instead of a little one metre shelf full of the same two items.

Free-standing display units are a great way to launch a new range. Some very kind suppliers send the FSDUs already made up.

Okay, they might be a little battered, but there’s nothing a quick two-minute repair won’t put right... and then there’s the flat pack.

Read the Counter Insurgent's full opinion piece here.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.