OPINION: Battling the internet retailers

Gameplan Europe MD Andrew Dobbie on how European High Street retailers are setting themselves apart.
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When I was at Hong Kong toy show a German business friend told me of a toy store owner in Hannover who has enjoyed a celebrated success with his strategy, so I decided to investigate.

On March 22nd at 8pm, I went to the store to participate in Männerabend (Men’s Evening) with 43 other guys. We each paid 30 Euros for three and a half hours of competitive fun and excitement. 

Together with his team of 11 male promoters, they cleared space in the 12,000 square feet store so as to enable 11 teams each of four guys to participate and compete against each other and the other teams in the following events...

Read the full opinion piece here.

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