The clock is ticking down to the inaugural ToyNews Women of the Year later this month - with industry PR firm Norton & Co being the latest to back the event.
The company joins Gameplan Europe, SuperAwesome and Good Toy Guide as an event sponsor.
The networking lunch takes place at BAFTA on Thursday, July 24th and is organised in association with the UK chapter of the Women in Toys body.
In addition to the networking lunch, the Women of the Year event will honour one particular individual, celebrating her outstanding achievements within the UK toy industry.
"We are really pleased to support this great step in the toy industry," Tony Norton, chairman of Norton & Co, told ToyNews. "It provides a great platform for the future."
Execs from Arklu, BTHA, Jumbo Games, The Walt Disney Company, Mattel, LEGO, Performance Brands, Vivid Imaginations, miPR, Super Awesome, Coiledspring Games, Cartamundi, KD UK, MakieLab, Playtime PR, Carte Blanche Group, Golden Bear, MGA Entertainment, Tomy, Bandai, The Hut Group, Mega Brands, Toytesters.tv, NPD, Hint Media, Christy by Design, Hy-Pro, Paper Projects, Goldfish & Bison, Trends UK and Shop Direct among others have all signed up for the networking event.