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MGA's Little Tikes welcomes new senior brand manager to UK team - ToyNews

MGA's Little Tikes welcomes new senior brand manager to UK team

Simone Inskip has joined the UK toy brand at what the firm has highlighted as an ‘exciting time,’ going from strength to strength following its website relaunch and record sales this year.
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Toy manufacturer MGA Entertainment has appointed a new senior brand manager for the UK Little Tikes team.

Simone Inskip has joined the UK toy brand at what the firm has highlighted as an ‘exciting time,’ going from strength to strength following its website relaunch and record sales this year.

With almost ten years marketing experience under her belt, Inskip initially joined the world of marketing through the fashion industry working for leading brands such as Fossil Group and New Era Cap Company.

She now joins an array of toy experts with plans to expand the strong team further.

Michelle Lilley, head of marketing at Little Tikes, said: “Simone has impressive knowledge of the marketing sphere with nearly 10 years of experience. Her most recent role as the digital and retail marketing manager for New Era makes her a very accomplished professional.

“Like toys, fashion is a booming marketplace and we’re looking forward to implementing Simone’s valuable learnings into the Little Tikes strategy. I’m delighted to welcome Simone to my team and look forward to see where her involvement takes us.”

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